Can we stop making every product in the world “concentrated?” I get it; your product is stronger, now – thus increasing the amount of uses or washes, or whatever – which is the foundation of your little marketing strategy to increase consumer value. Except you’ve put it in a smaller bottle. And upped the price. AND my washer is also high efficiency. So now I have to put the smallest amount of detergent inside the smallest tray imaginable – which starts to feel a liiiiiittle bit like a lab experiment. “This must be what it feels like to be on CSI,” I’m thinking as I pour meticulously and focus on my breathing to avoid overflow. “All I’m missing is some rubber gloves and a microscope. Or maybe one of those tubular droppers they use for blood testing. Actually, that might be a grea-” Boom. Awesome. Lab sample’s contaminated. Drowning in solution. Because I did what I always do, which is space off to something more exciting during a really tedious task and forget what I’m actually doing… because I don’t care.
So I consistently pay more for high efficiency ultra concentrated super convoluted wash product – and then pour it like it’s a vodka sponsor at the open bar at Pure Nightclub.
Wait…why am I even doing my own laundry, still?
The worst part is that means the high priced marketing gimmick is effectively improving the corporation’s bottom line.
Ahhh…the wicked webs we weave.
The Peppermint Elephant in the Room 